Social Media and Email Strategy

Strategic email and social media creation at Harvard Online lead to an overall increase in brand visibility and enrollment. I created the digital voice across platforms to differentiate our courses from both internal and external competitors.

Course Videos

I scripted, edited, and strategically posted marketing videos to promote courses directly to our social audiences. Working in combination with both the media and faculty teams, I generated over 50 video pieces per year. These videos increased our engagement on Facebook, YouTube, and Twitter and we experienced a 39% increase in video views year over year.

Growing Twitter

As the organization was about to abandon their Twitter account, I stepped in with a plan for increased engagement for our global audience. We saw increased metrics across the board, including:

• +60% Engagements

• +90% Video Views

• +9% Audience Growth

Increased Email Revenue

Working in collaboration across teams to promote upcoming courses, I implemented weekly email campaigns based on user segmentation. Cross-promotional tactics lead to increases in enrollment and a $300k increase in overall revenue.