UX Research and Design Portfolio
J-PAL Optimizations
Povertyactionlab.org serves many audiences including donors, researchers, and press. J-PAL was celebrating it’s 20th anniversary during my tenure with them which lead to the creation of several new pages and elements.
Research Resources
A reorganization of both external and internal resources led to new functionality. To meet external expectations as well as elevate our internal recourses we generated a new template to promote resources equally.
Resource ToolKit
To accommodate a growing need for toolkit templates, I explored competitor sites and held team discussions on needs and scalability for the creation of this new product. I drafted the design and through multiple iterations launched the current page which has built in taxonomy capability.
Microsite Templates
During our global 20th anniversary celebration our seven regional offices wanted to share there impact over the years for existing and prospective donors. Southeast Asia at 10 is the first example of one of these anniversary templates.
Creation of the Harvard Online Brand
As the Digital Marketing Coordinator for Harvard Online, I created beautiful and useable templates, SEO-driven web copy, blogs, and learner engagement materials for increased web visibility.
HarvardOnline.com
In October of 2021, we embarked on creating a new home for our courses. Working on a razor-thin timeline of 4 months, I oversaw the site build. From discovery to design to launch, I managed the project and worked with both internal stakeholders and external vendors to ensure we made our deadline.
Wireframe Designs
Working with course and programatic colleagues, I created wireframes for all pages with a focus on UX for our course pages. These pages function as the main information source for all potential learners and provide a critical opportunity for enrollment conversion. Iterating on multiple versions to ensure stakeholder buy-in, we were able to implement my final wireframe design successfully.
Learner Stories
Harvard Online learners span the global and come from a variety of educational experiences. To celebrate those Harvard Online learners here and abroad, I created a video collection process for learner testimonials. These testimonials were used in email and social promotion as well as product design for future course creation.
Warren for President Store Optimizations
Beginning in late September 2019, oversaw a major site redesign and strategic overhaul for shop.elizabethwarren.com. After the implementation of these optimizations the online store saw increases in conversions across the board, including a120% increase on overall sales.
Working closely with UX/UI designers and our development to to implement a new color palate and layout for the store. Metrics provided the information for the most useful category/subcategory layouts based on conversion of products and promotions.
Implementation of YMAL on all product pages to promote cross marketing.
The addition of a two part contribution module at customer checkout lead to increased AOV and over 500k in revenue (without overhead expense).
Thule eCommerce Enhancements
Below are examples of pages in the launch of a new e-commerce platform for Thule.com. The pages below will be live and available for UX testing on June 13th, 2018.
faq
A multilayered accordion style Frequently Asked Questions page consistent with e-Commerce market comparisons. View here.
Web Design
Below are examples of active pages on Thule.com. I was instrumental to the design and implementation of the pages below as part of a larger marketing strategy.
Brand Merge
Strategic addition of new products to the Thule.com site. Managed the transition between Marketing, Product, and Web Development teams for on-time launch. See here.
Active with Kids
Restructure of all Active With Kids line products. Generated design and oversaw implementation of new page with coordination from Marketing and Product Information managers. Explore page here.
Product Registration
Creation of new form logic and fields for increased consumer contact and potential new stream for newsletter growth. Coordinated project between Digital and Web Development teams. Check link for UX and improved interface.